The Perm Is Back—And This Time, It’s for the Bros

Once the hallmark of '80s glam rock and your aunt's favorite look, perms are making a surprising comeback—this time on the heads of Gen Z guys and trend-savvy men. From TikTok to K-pop, the modern perm is less about big hair and more about effortless texture, low-maintenance curls, and a whole lot of swagger.

From Retro to Viral: The Perm’s Unexpected Revival

The resurgence of perms among men is largely driven by social media platforms like TikTok and Instagram. Teenagers and young adults are sharing transformation videos, showcasing their journey from straight to curly hair. This trend has been amplified by the influence of K-pop stars and celebrities who sport stylish, curly hairstyles. Hairstylist Jason Lee notes that the modern perm offers a relaxed, natural look that appeals to the younger generation (Fashion Beauty Runway, 2023).

Why Men Are Embracing the Curl

So, why are perms gaining popularity among men?

Low Maintenance: Modern perms are designed to be easy to manage, requiring minimal daily styling.
Versatility: Perms can add volume and texture to various hair types, allowing for diverse styling options.
Trend Influence: The adoption of perms by celebrities and influencers has made the style more mainstream and desirable.

Hairstylist Damian Santiago observes that the demand for perms among teen boys has been significant, with many seeking the textured look popularized on social media (Byrdie, 2023).

The New Perm Aesthetic

Today's perms are a far cry from the tight curls of the past. The modern approach focuses on creating soft waves and natural-looking curls that enhance the hair's texture without overwhelming volume. This evolution in technique has made perms more appealing to a broader audience, including those who previously avoided the style due to its association with outdated fashion (Southern Living, 2024).

Conclusion: Embracing the Curl

The modern perm represents a blend of nostalgia and contemporary style, offering men a fresh way to express themselves through their hair. With its low-maintenance appeal and versatility, the perm has secured its place in today's grooming trends. Whether inspired by social media, celebrity influence, or a desire for change, men are finding that a little curl can go a long way in redefining their look.