Why Representation in Barbershops Actually Matters — More Than You Think

September 3, 2025

Walk into any barbershop and you’ll hear the hum of clippers, the sound of jokes flying, and someone arguing about who really won that last fight. But underneath the cuts and conversation, there’s something deeper going on — especially when it comes to who is cutting and who is sitting in the chair.

See, the barbershop has always been more than a place to clean up your fade or get your beard lined right. It’s a cornerstone of culture. A therapist’s office. A news station. A safe haven. And because of that, who you see behind the chair matters. A lot.

Now imagine this: you're a Black woman trying to get a shape-up, a Latino teen wanting a burst fade, or a trans client just trying to feel comfortable in the chair — and you walk into a shop where no one looks like you, or worse, no one knows how to cut your hair. That feeling? It's real. And it happens way more than people think.

It’s not about just throwing in a “diversity hire.” It’s about creating spaces where everyone feels seen — and can actually trust the person holding the clippers. Because let's be honest, if a barber doesn’t understand your hair texture, your culture, or your comfort zone, how are they supposed to give you a cut that makes you feel like you?

A 2023 study found that over 40% of clients of color have actively avoided a barbershop because they didn’t feel it was for them. That’s not just bad business — that’s a sign the culture is leaving people behind.

Representation behind the chair matters just as much. While the number of minority-owned barber shops increased by 15% from 2018 to 2023, only 32% of barbers identify as belonging to a minority group. Women, particularly Black women, remain underrepresented in leadership roles, with only 18% of barber shop management teams comprised of women.

But there’s a flip side. The most popping shops today? They’re the ones embracing diversity. They’re hiring barbers from all backgrounds. They know how to do curls, coils, straight fades, skin fades, afros, beards, brows — everything. And it shows. These are the shops that clients stay loyal to, tip better at, and shout out online.

This isn't just a "nice to have" anymore. It's the future of barbering. Clients are more informed now. They care who’s cutting their hair. They’re choosing shops that rep their vibe, not just their zip code. And barbers who can adapt, connect, and deliver across cultures? They’re not just surviving — they’re winning.

So yeah, representation isn’t a checklist. It’s how barbershops stay relevant, respected, and rooted in the communities they claim to serve.

The future of barbering lies in its ability to reflect the diverse communities it serves. By fostering inclusive environments, providing cultural competency training, and promoting diverse representation, barbershops can continue to be spaces of connection and empowerment for all.

Barbering is an art — and every artist needs to understand their canvas. That canvas includes all textures, shades, stories, and identities. If your shop doesn’t reflect that, you’re not just missing clients — you’re missing the point.